Chico CA: Websites for our local businesses

We love this town. We are proud to call Chico CA our home and we make every effort to help out local businesses. If you are local to Chico and would like to meet with a great group of people and talk websites, we are here for you. Simply give us a ring, or shoot us an email to set an appointment to come on down to our North Chico CA location. We look forward to seeing you soon.

Chico CA Websites

Here in Chico CA websites are one of the most important and cost effective forms of marketing available. With a student population over 25,000 and a highly educated community, a website is one of the best ways to drive traffic to your business. Studies have shown that 94% of college graduates use the internet. So if you have a business in Chico CA a website should be at the top of your to do list.

Here are 3 of the largest target markets in Chico and why you need a website to reach them.

1. Chico State Students
With a population of roughly 16,000 students, and Butte adding around the same, Chico is packed full of 24 year olds about to obtain their degree. Nearly every business in Chico targets this demographic to some extent. Chico State students are more than likely going to find out about your business in one of three ways: from friends, driving or walking past it, or online. If you simply ignore the online aspect of marketing you are missing out on a huge chunk of revenue.

Here are a few statistics from Google:

6,600 people Googled “Chico Restaurants” in August
1,600 Googled “Chico Salons”
12,100 for “Chico Apartments”
3,600 for “Chico Pizza”
1,300 for “Chico Womens Clothing”

As you can see, Google gets a LOT of traffic. Many of these terms are no doubt searched by college students on a daily basis. You can pick almost any niche and there will be hundreds, if not thousands, of searches on Google every month. If you own a business in one of these categories and you do not have a website, well, I think it is time to get one.

2. Young Professions/Recent Graduates
In Chico many students stick around for several years after graduating because they love the area so much. This means that Chico does not only have tens of thousands of current students, there is also tends of thousands of past students as well. These graduates will again go to Google as their number one resource when looking for a business in Chico.

3. Chico State Faculty Chico State is one the largest, if not the largest, employer in Chico. Obviously the majority of them fall into the 94% of college graduates who use the internet. They also fall into the 95% of people who both make over $75,000 a year and use the internet. When they are sitting in their Chico State offices and wondering where to eat for lunch, or who to hire to remodel their home they are not going to open up the phone book. They probably don’t even have one in their office. They are going to open up Internet Explorer and go to Google. If you do not have a great website then you will just get skipped over like 90% of the other business who don’t either.

I could list 1,000 more reasons to why you need a great website in Chico but I think you get the point. If you are ready to start growing your business and making more money then Steps Marketing is ready to help.