Simply put, Social Media is the online version of Networking and Word of Mouth Marketing. Social Media sites such as Twitter, Facebook, Myspace and YouTube are places where hundreds of millions of people can connect and communicate through the internet. They can communicate with groups and individuals in other countries, in other states, or even individuals in their own town. This is what makes Social Media so powerful. Ever joined a networking group for your business? Social Media is your networking group on steroids.

96% of Generation Y'ers have joined a Social Media network. This means that if you are looking to bring in more business from 20 and 30 somethings, a strong Social Media presence is will suit you well.

Let me paint a picture for you.

Jimmy is one of your Twitter followers. You have just sent out a tweet about your brand new product. Jimmy is interested and he comes in to buy your new product. Jimmy loves your new product so he posts a bulletin to all of his Myspace friends and also tweets about his favorite new product to all of his Twitter followers. This amounts to hundreds, if not thousands, of new people reading about your business and your product.

Now, here is the best part. 6 of Jimmys Social Media friends come in and buy your new product as well. They also love your new product so much that they tell all of their Social Media friends about it and the cycle is repeated. Except now you have 6 times as many new faces reading about you than when it was just Jimmy spreading the word.

How many of those 6 new customers Social Media friends will come to buy your product now? 15? 20?

And the cycle repeats again.

Pretty awesome right? Now imagine if you are able to do this once a week. New product? Tweet about it. Holiday special? Let your Facebook fans know. New item on your menu? Post a video to your YouTube group. Before you know it Social Media could be your number 1 form of advertising. And it is FREE.

Call Steps Marketing for more information how we can harness the power of Social Media.