Chances are your new website won't be at the top of any search engines right away. It just takes time. But here are some great tips to get you going.
One way to shortcut this seasoning period is to pay to get your website at the top of the list. These paid options are very effective and are not usually very expensive. Contact us about setting your site up for this option.
To have your website come up "organically" or naturally (without paying for it), we have compiled some tips on how best to make that happen.
Keyphrase Research
Before you can optimize your website for keywords and content for the search engines, you need to know which keyphrases you are going to optimize your site for. Once this is decided, everything becomes a lot clearer.
You should be able to get a rough idea of target keyphrases from the content on the pages within your site. At the end of the day, if there's not any content at which to target optimization, achieving good search engine rankings will be very difficult and ultimately pointless! Visitors will leave immediately if they are not provided with the content they are searching for.
Traffic and Visitors
Another way your site is ranked is on popularity. The most visitors you have the more popular your site will be to the search engines. A popular site deserves to be at the top of a search engines.It is very unlikely that a small, low traffic site will be at the top of a major keyword search. So link up! Start putting your website domain out there. Social media sites are great for that as well as getting your friends and colleagues to link to your site from their websites and blog posts. Which reminds me, blogging is one of the easiest and cheapest way to promote your business online. To Learn more about the benefits of Blogging, check out our Blogging for Business article.
Content
The more text you have on your site the more the search engine is going to index. Search engines thrive on content, so the more content on your site, the better for search engine rankings. The trick here is putting content that is relevant to your product or service. You want to maximize your keywords and content and make sure that they are related to your core business. Beware - don't fall into the trap of keyphrase stuffing! Search engines employ advanced techniques to track this and will more than likely pick up on it immediately and you could end up with a blacklisted site that is impossible to rank.
Page Titles
This is one of the key on-page elements that can be optimized. Each title should be different, and full of keyphrases related to the content of its page. Search engines often only display the first 65 or so characters of the page title, so it's important to get the most important keyphrases at the beginning of the page title. Also, the characters near the front of the page title are given more significance in algorithms.The page title is displayed in the search engine results, so must make sense and encourage browsers to click the link. Create good page titles that have a balance of readability and keywords for best results.
Steps Marketing SEO / SEM Packages
Steps Marketing can help get you to the top of the search engines, especially in targeted local markets. To inquire about our Search Engine Optimization and Marketing Packages, check out our services page and contact us today.